ONTHEROCK Software was founded in 2006 with the goal of developing custom software for the financial services industry. We identified a niche in the high volume sales fulfillment space, and got to work building TheSalesFactory a generic new business switch to address that niche. The product launched in 2008 and is still in active use today despite the dramatic changes in the technology and sales landscapes. The 10 plus years spent actively integrating products into almost all the major insurance product houses and banks in South Africa, allowed us to build up a substantial tool-set for integration and rapid product development. We were also early adopters of cloud technologies and the emergence of the API marketplace. All these factors and school fees puts ONTHEROCK software in a very strong position to deliver service, advice and of course, our first love: software.